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Keep in mind that any redesign can easily backfire and make your customers opt out of using your products. Such was the case of Pepsi who suddenly faced a huge dip in sales due to a redesign of visual identity which people did not resonate with. If you think that their visual elements are more modern and attractive than yours, open your doors to a designer and start considering your options.

They will always go for an established brand that fills them with trust rather than a slick new name that just showed up. Some of the top design agencies will tell you that branding is all about being memorable and trustworthy.

Dating Logo Designs | 1, Logos to Browse

Why not use that and create a new logo based on traditional vintage elements that made your company functional in the first place? Do a small market research with two different kinds of logo, one being traditional and other one being modern and see how it resonates with your audiences. After all, the main reason for redesigning your brand now is to boost sales and grow your company further. Illustrated logos with colour and life will always attract more attention than bland, corporate branding that serves as nothing more than a name on the wall.

That is not to say that corporations have it backwards — huge international companies need to have a more sterile visual identity that caters to their multinational crowd. They do not have the luxury of creating an illustrated logo because it might upset some of their partners.

Regardless of that, always strive towards infusing your brand with personality before overloading it with information. Even initials can be enough when it comes to wording if the rest of your logo is up to the task of differentiating your brand on the market.

The awards of design, creativity and innovation on the internet

If your brand is still young and unheard of on the global market, it might not be too late for a complete overhaul. You can start by hiring an expert and doing a small analysis of how your brand is currently accepted.

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Copywriters should always work in tandem with a designer who will do the latter half of the work and visualise the words they come up with. These writing experts are essential in establishing a meaningful and memorable identity for your brand before you move into the global market.

How Mikey Charalambous started their logo design journey

You might have found an interesting spot on Google Images and imagined your company name next to it. This is a good start to your branding efforts, but it will not be enough to skyrocket your business. What happens when you become famous enough, and people start asking questions about your company?

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  • Someone might accidentally stumble onto your favourite spot image on the internet, and you might risk losing business credibility over it. If you want to ensure the best review you can get, you have to consider working with experts in visual advertising. What does the customer care about, and what does the brand aspire to be? While it is helpful to stay up to date on design trends, it's more vital to stay true to a brand's overarching personality.

    Red Logos Symbolising Power

    Here's a quick brand personality evaluation that can help you along the way. More than anything, know what your logo means.

    Every logo has some kind of a history, filled with meaning and purpose. Take Apple, for instance — the fruit is missing a "byte. Both logos are simple, but have an added twist that circles back to brand ideology. Apple; Wikipedia Harkins echoes the importance of understanding the brand.

    Bright and bold colors may grab someone's attention, but could also seem brash; muted tones exude sophistication, but could be overlooked. Every color has a different implication and can bring nuance to your message — don't fall into the trap of conveying the wrong message because of a simple brush stroke.

    According to Airey, a logo consists of two elements: A wordmark and a symbol. Before a company can think about solely representing itself with a symbol, a great deal of advertising must be done think: But if you have a generic name, then you're going to need something to identify the company by, which can be achieved by using a logo mark," logo design blogger Jacob Cass told Mashable in a previous article. And when considering typefaces for your text, be sure to avoid gimmicky fonts, utilize negative space and perhaps tweak an existing font — websites like Font Squirrel or HypeForType are helpful.

    Some logos even become recognizable because of their custom fonts.

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    Coca-Cola originated the slanted font and now others try to rip them off. When all else fails: A good example is FedEx's logo, a simple Logotype with a twist. Branding Styleguides Competitive Analysis. Print Design Business cards, letterhead, flyers, signage, vehicle wraps — you name it! He hit the nail on the head with his designs and made the process simple and seamless. Jacob is an absolute pleasure to work with, a true professional and creative genius!

    Is your Logo Design up to date?

    I wanted to hire the best and after looking at several other companies, I knew Jacob was the perfect guy for the job. He is a true professional. Jacob truly cares about his clients, and even though the project is finished, I still feel supported by him in continuing to build my business! We wholeheartedly endorse Jacob for those who want to do things differently when it comes to design. He is both analytical and creative in his process and takes the time to genuinely understand the business he is collaborating with.